VIRAL LAB = CREATIV IDEA + PRODUCTION + SEEDING + TRACKING
Viral Lab was founded in 2008 as an owner-managed full service agency for viral marketing und social media marketing.
Our team of experienced seeding strategists, social media managers, agency creative heads, advertising experts and film makers offers the whole range of viral marketing communication from the creation over the video production to the strategic video seeding with subsequent tracking and monitoring of your campaign.
We associate trademark labels, products and performance with topics relevant to the target groups and successfully make them “the talk of the web“. We leave nothing to chance and advise and guide you throughout the entire communication process, always focusing on the dialogue with the target group.
Viral marketing und video seeding is so much more than a mere YouTube-upload; nowadays consumers decide for themselves what to view, read and hear.
Successful viral marketing/ Word of Mouth Marketing (WOM) thus calls not only for extraordinary creativity, but also for an intricate seeding strategy and a precise knowledge of social media channels as well as of a continuously growing network of opinion leaders and multipliers that publish on the net.
In the end it is about getting attention on the social web and ensuring that as many people in as many places as possible speak about your product at the same point in time...
… and that is what we do!
CREATIV IDEA = (PRODUCT + ENTERTAINMENT) x INFEKTION POTENTIAL
Since media consumption is more individual and independent than it has ever been before, effective marketing communication has to represent this change in behaviour.
Infectious ideas that people want to share and recommend on their networks are of central to the success of viral campaigns. It is the perceived entertainment- and information value of an advertisement that creates the impulse to “like” and “share” and “follow” within the target group, not the quantity of media bookings.
We as experts for the planning and implementation of viral marketing and social media marketing campaigns develop ideas and concepts that offer the audience an emotional brand experience.
We develop contents and tell stories which interest the target group and which they like to talk about – because viral marketing is the result of good communication.
Filmproduction and Viral Marketing Campaign Setup
VIRAL LAB combines many years of experience in the areas of Digital Media & Social Media, Filmproduction, Design and Classic Advertising.
Besides from producing viral spots with professional crews (national and international), we also provide the programming and setup services for Micro Sites, Blogs and Community Portals as well as the development of Social Media apps (e.g. Facebook, Smartphones, widgets, ad-games, etc.).
In the context of full fledged marketing concepts, we also have the expertise to produce more classic film formats such as Image-, POS-, Industrial-, and Short Films as well as TVCs and music clips.
SEEDING = TARGET GROUP x INFECTIONS
For a successful viral marketing campaign strategic seeding is just as important as the infectious creative idea behind it.
For the effective viral distribution of a marketing campaign it is crucial that it activates users to talk about it and share it within their social networks. Identification of social media channels relevant to the campaign and contact with associated multipliers and opinion leaders is therefore an essential ingredient to successful seeding: Seeding and sharing make a video ‘go viral’.
The VIRAL LAB seeding network is fed by our social media managers and seeding experts who boast more than ten years experience in the field. Today VIRAL LAB has access to one of the most varied and influential international publisher networks of video sharing communities, blogs, social games, facebook fanpages, Twitter accounts and other social networks. This network and thus our seeding portfolio are growing on a daily basis, ensuring the efficient and successful placement of viral branding and marketing messages with specific target groups.
We pick the relevant channels and seeding touch points from our network for your campaign. From there we develop the appropriate seeding strategy for the effective placement of your messages and contents. Before making your product or your services the “talk of the web”, we engage you in a touch-point-analysis to fine-tune the communication of your campaign.
In the field of video marketing/ video seeding VIRAL LAB offers modular seeding packages with guaranteed presence and attention on social media channels, i.e.YouTube views. Targeting can be international and/or geared towards specific interest groups through channel selection.
With 100.000, 250.000, 500.000 or more views we can provide the attention and social media visibility necessary for a good ranking and thereby lay the foundation for further viral distribution. Placement is effectuated on influential video-content-portals.
Find out now what we can do for you! (...Contact)
Viral Tracking and Campaign Monitoring
With the aid of our integrated tracking system we can ensure an ongoing "live" campaign monitoring, that provides precise information on the viral spreading at the different touch points and thus guarantees a proactive campaign management. Each stage of the viral infection is analysed and optimised by means of relevant indicators and summarised in detailed reports.
Through our performance-based billing model you have got full control of your campaign at all times.