B2B Video Marketing for BOSCH Professional Tools.

The most precise way to address particularly narrow target groups is strategic B2B video marketing. In combination with video content which is the most effective at attracting the target group’s attention, speaks to their emotions and lingers in their memory, it is probably the most effective marketing strategy.

On behalf of Robert Bosch GmbH, VIRAL LAB conceived an international campaign which catered to the German, French and UK markets in order to raise awareness for the launch of the new generation of combilasers and direct traffic to the respective landing pages.

For this purpose, 3 viral campaign spots each in German, English and French were placed on thematically relevant blogs from the VIRAL LAB publisher network and on Facebook. Additionally the viral videos views were distributed on YouTube, targeting professional handymen in Germany.

VIRAL LAB – for the precisely targeted approach to communicating with target groups in viral B2B marketing.

For more information visit www.bosch-combilaser.com