Proben

Video Seeding
Destination Marketing
Visit Finland

Video Seeding – Destination Marketing Campaign „Summer in Finnland
FINDINGS:

Client: Visit Finland
Video Seeding Campaign: Summer in Finland
Content: Destination Marketing Video
Consulting, Video Marketing & Seeding: VIRAL LAB
Target Group: general public, women & men, 18+ years, travel & outdoor enthusiasts
Target Area: Germany

CAMPAIGN:
Task

Relaxing at the spa, sweating in the sauna, jumping into the refreshing water, paddling across the lake or cycling through the woods – there’s a lot to discover in Finland! The campaign „Summer in Finland“ invited the German public to hurl into the adventures Finland has to offer and in doing so discover their inner Finn.

Since there’s no better way to get in touch with your own finnish personality traits and discover your spiritual kinship with the Nordic than at an authentic Finnish sauna, the giveaway prizes included your own personal sauna trailer as well as other hot prizes.

Concept and implementation

VIRAL LAB was hired by Visit Finland to place the video content on social media channels and video platforms relevant to the target group to ensure responsiveness among interested individuals.

In addition to YouTube video seeding measures, bloggers and influencers ensured an increased engagement and social media awareness for the campaign through social media posts.

More information about the video seeding campaign: http://www.sommer-in-finnland.de

This is a unique website which will require a more modern browser to work!

Please upgrade today!