Proben

Video Marketing / Tourism Marketing
for Visit Finland

Video Marketing Campaign for Visit Finland
FINDINGS:

Client: Visit Finland
Video seeding campaign: Outdoors Finnland
Content: 1 Image Video
Consultation & social media seeding: VIRAL LAB
Target groups: women & men, travel & tourism enthusiasts, outdoor
Geo targeting:  Germany

Campaign:

VIRAL LAB was not only happy to produce the image video for Outdoors Finland, but take the online and social media distribution in its hands likewise; content recommendations in editorial outdoor environments, as well as other marketing measures such as blog integrations and cooperations and an effective Facebook and YouTube video marketing strategy.

The successful campaign implementation by VIRAL LAB, achieved high awareness in outdoor and traveler related target groups, which lead to a significant rise of unique visits on the campaign website and a high contest-participation rate. Campaign link: http://www.visitfinland.com/de/draussen-in-der-natur 

VIRAL LAB – your video marketing partner when it comes to destination marketing.

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