Film production for Nestlé Purina

Film Produktion

Client: Nestlé Purina PetCare Deutschland GmbH / Nestlé Österreich GmbH
Content: 10 Spots
Creation & Film Production: VIRAL LAB


What is your cat up to, when you leave the house? A question, that probably every cat-owner asks themselves at some stage.

For the project Racker allein daheim 60 cameras were set up to catch the behavior of 56 cats. The best and funniest scenes were broadcasted in cinemas across Germany and Austria – just in time for the movie “Pets”. The best-of video, as well as various cut-downs and themed videos that were published on social media channels gave an insight of the secret lives of our beloved cats.

To gain this kind of insight, VIRAL LAB took on the film production and project management of this very unique project.


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