Proben

B2B Video Marketing
BOSCH Professional Tools

B2B Video Marketing Campaign for BOSCH
FINDINGS:

Client: Robert Bosch GmbH
B2B Video Marketing Campaign: Combilaser
Content: 3 Viral Spots
Consulting, Video Marketing & Seeding: VIRAL LAB
Target Group: B2B, men, around 18-60 years old, professional users
Target Area: Germany, UK, France

CAMPAIGN:
Task

BOSCH’s combilasers GCL 2-50 C + GCL 2-50 CG are the world first combilasers operated with a wireless bluetooth connection in combination with an app – with connectivity reaching an impressive distance of up to 50 meters. And because laser measurements are done in a matter of minutes, if not seconds, there is always enough time for some fun on site.

Through three entertaining virals BOSCH displays how the new generation of combilasers are not only easier to use but relieve day-to-day work immensely and therefore provide some additional fun.

I order to promote awareness of the launch and the new products, Robert Bosch GmbH entrusted VIRAL LAB with the creation and implementation of the B2B video marketing campaign in France, Germany and the UK.

Concept and implementation

VIRAL LAB was in charge of strategic video seeding and the social media placement of the three campaign videos among the target group of professional users. On Facebook alone a solid six-digit number of video views was generated through the VIRAL LAB publisher network and social media posts on blogs relevant to the target group. In Germany an additional five-digit number of video views was generated through YouTube.

Find out more…http://www.bosch-combilaser.com

This is a unique website which will require a more modern browser to work!

Please upgrade today!