Destination Marketing for Qatar Airways. 

Destination marketing videos ignite wanderlust and invite the viewer to dream, specially when destinations on the other side of the world are suddenly within one’s reach.

On behalf of Qatar Airways and in cooperation with 100% Pure New Zealand, VIRAL LAB developed a video marketing concept to create awareness for Qatar Airways’ new air routes to Auckland from Frankfurt, Munich and Berlin.

In the context of the online video campaign VIRAL LAB not only produced an impressive image film for Qatar Airways but also managed the strategic online & social media distribution of all campaign content reaching video views in a good six-digit area on YouTube alone.

Furthermore, travel influencers were integrated into the campaign which resulted in additional social media awareness on blogs and on Facebook and generated additional Facebook video views in a solid five-digit area.

Qatar Airways joined a long list of clients from the tourism sector such as Visit Finland, L’TUR, Deutsche Zentrale für Tourismus or Tourism Nothern Territory in trusting VIRAL LAB’s video marketing expertise and its ever-growing network of publishers, bloggers and influencers.

VIRAL LAB establishes itself as a reliable video marketing partner for destination marketing.

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